Friday, April 5, 2013

Red Bull brings 3 new flavors on the market

For 26 years, the combination of blue and gray image has been standard energy drink world market leader, Red Bull.

Now the company has expanded its product range with three new flavors and colors.

Red Bull Editions, namely Red Edition with blueberry flavor, Blue Edition with blue blueberry flavor and Silver Edition with the taste of lime green, there are three new products launched by the company.

First Red Bull Editions was launched in 2012 in the major markets of Europe, in countries such as Austria, Germany, France, Netherlands, Spain, etc., continuing further expansion in other continents.

In January 2013, new flavors Red Bull arrived in Albania and can easily be found in dealerships and in bars or club.

Red Bull for a long time has remained faithful taste and standard kanaçes image, but now the company has decided to create more alternatives to meet customers' requirements and preferences.

Red Bull Editions are produced in Austria as well as Red Bull Energy Drink. Consumer tastes are easily identifiable by kanaçes colors that match the taste of the fruit they have in their content.

Information about the company Red Bull:

During 2012 to 5226 billion cans sold worldwide Red Bull, marking an increase of 12.8% compared to 2011, while the annual turnover of the company grew by 15.9% and in particular from 4253 billion Euro in 4930.

Referring to sales, attendance, productivity and profit before tax and interest, recorded figures in 2012 are the best in the history of this company so far.

This positive trend in growth is attributed to the excellent sales results in markets like South Africa (+52%), Japan (+51%), Saudi Arabia (+38%), France (+21%), USA (+ 17%), Germany (+14%) as well as efficient management of costs or ongoing investments trademark.

At the end of 2012, Red Bull results 8966 employees in 165 countries around the world, compared with 8.294 employees in 164 countries, the 2011 end.

Great for Red Bull in 2012 were undoubtedly 2 first prizes in the Formula 1 World Champion team (First Prize for constructors) and world champions Sebastian Vettel for the third year in a row. Red Bull Stratos mission, where Austrian sportsman Felix Baumgartner jumped from an altitude of 38,969 meters, breaking several records at the same time, it was another milestone for the company, which reaffirmed the dominance and influence leaders in extreme sports.

With regard to ongoing success, Red Bull aims to potential markets in Western Europe, the U.S., emerging markets of Brazil, Japan, India, South Korea and certainly launch Red Bull worldwide Editions.

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