Why costumers service is importan?

Why costumers service is importan? First images clients make of a company come from the people who interact with them, the customer service personnel. This way, if the shop assistant is poorly trained and not motivated, the entire company may feel the result of such an employee behavior. The first impression that customers experience is very important. During this very first experience the customer decides (although sometimes without even noticing it) whether he or she will be a return-client of a particular store or not. Thus, if an untrained and skilled, indifferent employee exhibits no care and customer value, the first impression would be negative, and the company would lose a prospective client. The most interesting and controversial fact to note is that maybe this particular store was the one that customer needs (offers the exact product the client needs at the most suitable price), however this is no longer important, since the client had not felt important or valued. Therefore, the supervisors of customer service representatives should put effort to train their subordinates and motivate them. Otherwise, company’s public relations and overall success would deteriorate.